{"id":4670,"date":"2020-07-09T10:10:15","date_gmt":"2020-07-09T10:10:15","guid":{"rendered":"https:\/\/zyciebrzeska.pl\/?p=4670"},"modified":"2020-07-09T10:10:15","modified_gmt":"2020-07-09T10:10:15","slug":"fundusze-europejskie-wspieraja-malopolska-turystyke","status":"publish","type":"post","link":"https:\/\/zyciebrzeska.pl\/?p=4670","title":{"rendered":"Fundusze Europejskie wspieraj\u0105 Ma\u0142opolsk\u0105 turystyk\u0119"},"content":{"rendered":"\n
\n

\u201eFundusze Europejskie dla turystyki. Odkryj Ma\u0142opolsk\u0119 na nowo\u201d
– to has\u0142o pierwszej ods\u0142ony, letniej kampanii billboardowej promuj\u0105cej Fundusze Europejskie w Ma\u0142opolsce.<\/p>\n

Celem kampanii jest dotarcie do mieszka\u0144c\u00f3w regionu z informacj\u0105 nt. oferty turystycznej, stworzonej na bazie projekt\u00f3w dofinansowanych ze \u015brodk\u00f3w unijnych oraz zach\u0119cenie ich do letnich w\u0119dr\u00f3wek i odkrywania Ma\u0142opolski na nowo. Jest to jeden z element\u00f3w d\u0142ugofalowej strategii promocyjnej Funduszy Europejskich realizowanej przez Wojew\u00f3dztwo Ma\u0142opolskie i zarazem kolejny etap dzia\u0142a\u0144 promuj\u0105cych rol\u0119, jak\u0105, odgrywaj\u0105 \u015brodki unijne w walce z \u00a0COVID-19 w regionie. W maju zrealizowano kampani\u0119 pokazuj\u0105c\u0105, jak \u015brodki unijne pomog\u0142y ma\u0142opolskim szpitalom i s\u0142u\u017cbom ratowniczym w walce z pandemi\u0105.<\/p>\n

O tym, jak wa\u017cn\u0105 rol\u0119 w – gospodarce naszego regionu odgrywa turystyka, nikogo nie trzeba przekonywa\u0107. W\u00a02019 r. Ma\u0142opolsk\u0119 odwiedzi\u0142o blisko 18 mln os\u00f3b, a\u00a0szacunkowe wp\u0142ywy wynios\u0142y ponad 15 mld z\u0142. Niestety bran\u017ca turystyczna najbardziej ucierpia\u0142a na skutek pandemii zwi\u0105zanej z\u00a0COVID-19. Zamkni\u0119te lotnisko, hotele, bary, restauracje, muzea oraz inne obiekty. Brak mo\u017cliwo\u015bci podr\u00f3\u017cowania, zwiedzania i\u00a0poznawania otoczenia. To wszystko spowodowa\u0142o, \u017ce teraz czeka nas turystyczny restart i ogromne wyzwanie \u2013 odbudowa sektora turystyki w\u00a0naszym regionie. Zdaniem ekspert\u00f3w odtworzenie kapita\u0142u bran\u017cy turystycznej potrwa 2-3 lata.<\/p>\n

\"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a> \"\"<\/a><\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":4678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[10],"tags":[],"class_list":{"0":"post-4670","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-wydarzenia"},"yoast_head":"\nFundusze Europejskie wspieraj\u0105 Ma\u0142opolsk\u0105 turystyk\u0119 - \u017bycie Brzeska<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zyciebrzeska.pl\/?p=4670\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fundusze Europejskie wspieraj\u0105 Ma\u0142opolsk\u0105 turystyk\u0119 - 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